We began in 2000 with a simple ambition: to grow the finest agave in the world. Our familial land sits in the highlands of Michoacán — the same mountains where the monarch butterflies return each winter — and its nutrient-rich soil gives us estate-grown Blue Weber agave at a remarkable 32% brix, well above the industry's 26–28%.

When a flooded agave market forced a choice in 2005, we made it over family dinner: rather than sell our harvest at a loss, we would make our own tequila. We taught ourselves label design, studied import law, and in the summer of 2011, Mi Casa docked in the San Francisco Bay Area — moving quickly into California cocktail culture and earning medals from its very first year.

Today the portfolio has grown into small-batch and single-barrel expressions that stand alongside the finest in the world. Every batch is tasted and approved by our family before it is bottled. The monarch on our labels is our compass: it always finds its way home to Michoacán, and so do we.